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This domain santonisteeringwheels.com states the following, "More than twenty years of experience! Thanks for your inquiry! PORSCHES, BMWS, MERCEDES, AUDIS, LAMBORGHINIS, ASTON MARTIN, BENTLEYS, ROLLS ROYCES, LOTUS, ALL JAPANESE AND KOREANS AND AMERICANS STEERING WHEELS ARE RESTORED TO FACTORY O." Our analyzers observed that the webpage stated " SPECIFICATIONS, YOUR STEERING WHEEL WILL LOOK AND FEEL LIKE A BRAND NEW WHEEL THAT IN A DEALERSHIP YOU WOULD PAID HUNDREDS OF DOLLARS IF NOT THOUSANDS." The Website also stated " So, why would you go any where else? Take a ." The website's header had Santoni Steering Wheels as the most important keyword. It was followed by Steering wheel restoration, Leather steering wheel restoration, and Steering wheel restoration service which isn't as ranked as highly as Santoni Steering Wheels. The next words the site used was Steering wheel recovering. Leather steering wheels was also included but could not be understood by search crawlers.